We’re excited to announce the second annual Toyotathon Shareathon program!

Now through Dec. 21, shoppers who register online at www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card. 

Participants will then have 48 hours to encourage their followers to retweet the initial message. Each retweet increases the debit card amount by $50, up to a maximum of $500 additional, for a total of $1,000. As an added bonus, those followers who retweet the message can enter to win a 2011 Prius from Toyota.

Beginning at 11:00 a.m. EST on each day of the program, certificates will be available to the first 140 people who register on the site and tweet about their plans to get a new Toyota during Toyotathon. Once the new vehicle is purchased, each participant will need his or her unique coupon code and VIN to receive the prepaid debit card.

**Participants must submit their coupon code for redemption no later than Jan. 31, 2012.