Join Us For Our Second Annual Toyotathon Shareathon!

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From now through Dec. 21, shoppers who register online at www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card.

Participants will then have 48 hours to encourage their followers to retweet the initial message. Each retweet increases the debit card amount by $50, up to a maximum of $500 additional, for a total of $1,000. As an added bonus, those followers who retweet the message can enter to win a 2011 Prius from Toyota.

Beginning at 11:00 a.m. EST on each day of the program, certificates will be available to the first 140 people who register on the site and tweet about their plans to get a new Toyota during Toyotathon. Once the new vehicle is purchased, each participant will need his or her unique coupon code and VIN to receive the prepaid debit card.

*Participants must submit their coupon code for redemption no later than Jan. 31, 2012.

Customers will qualify for the $500-$1,000 if they do all three of the following:
1.        Purchase or lease a new Toyota from Dec 12, 2011 through Jan 3, 2012.  (Toyotathon purchases prior to Dec 12, 2011 do not qualify.)
2.        Send out the scripted Tweet / encourage retweets from their friends
3.        Submit for their redemption no later than Jan 31, 2012