Vehicle Special: 2011 Toyota Avalon

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Toyota Plant Marks 25 Years of Production in Kentucky, U.S.

Toyota Motor Corporation (TMC) announces that Toyota Motor Manufacturing, Kentucky, Inc. (TMMK), TMC’s vehicle manufacturing subsidiary in Kentucky, United States held a commemorative ceremony at the Keeneland Race Course in Lexington, Kentucky on November 19 (local time) to mark 25 years of operations.

Approximately 400 people, including former Kentucky Governor Martha Layne Collins, other government officials, local community members and suppliers, attended the ceremony. In his speech to mark the occasion, TMC Chairman Fujio Cho said that TMMK was created not only to do business, but also to truly become part of the community. Cho thanked local business partners, government and community members for their constant support in helping TMMK to grow, and he commented on the remarkable teamwork displayed at TMMK—even during challenging times. He closed by stating that Toyota is looking forward to another 25 years in Kentucky.

Also to mark the occasion, TMMK donated to local community groups a total of 100,000 U.S. dollars and a new Toyota “Camry Hybrid”. On the same day, TMMK employees and their families celebrated at festivities at Rupp Arena in the University of Kentucky.

TMMK, with cumulative production now exceeding 8,700,000 vehicles, was established in 1986 as TMC’s first production subsidiary in North America. In 2001, TMMK appointed its first non-Japanese president, Gary Convis, who acted to promote localized production. About 70% of North American production of the “Camry”—the best selling passenger sedan in the U.S. market for nine consecutive years—is from
TMMK.

Source: pressroom.toyota.com

Vehicle Special: 2008 Toyota Tacoma in Blue

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Vehicle Special: 2009 Toyota Camry Hybrid

This 2009 Toyota Camry Hybrid's compelling duo of superior fuel economy and comfortable family sedan attributes makes it a top choice for a hybrid vehicle.

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Toyota Enhances 2011 Los Angeles Auto Show Consumer Experience On-Site, Online and On-the-Go

Toyota Motor Sales, U.S.A., Inc. is providing visitors to the 2011 Los Angeles Auto Show social and mobile activities that allow them to experience the show in new and unique ways while engaging with the brand at and around the Los Angeles Convention Center.

Equipped with a smartphone and a new mobile app from Toyota, auto show attendees can easily navigate a host of interactive and experiential programs sponsored by the brand during the show’s public days, slated Nov. 18 - 27, 2011.   

Located in the South Hall, the 30,000-square-foot Toyota booth showcases the latest Toyota models. Visitors can stroll down Camry Lane to view the reinvented 2012 Camry gas and hybrid vehicles or cruise the Prius Highway to explore the newest members of the Prius family. Consumers can also experience the Toyota NASCAR Garage, where they can check out the 2012 Daytona 500 Camry Pace Car and have their picture taken in a No. 11 NASCAR Camry. 

“Auto shows are becoming much more experiential events for consumers and provide brands with a great opportunity to leverage social media and mobile technology to engage with visitors both on-site and beyond,” said Keith Dahl, national manager of engagement marketing and motorsports, Toyota Motor Sales, U.S.A., Inc. “Toyota’s planned activations are designed to enhance the traditional auto show experience with exciting activities that consumers can both participate in and share via social platforms.”

Consumers can use Toyota’s first-ever Los Angeles Auto Show mobile app, Toyota LA, during the show to help navigate the various Toyota exhibits and events. Available in the iTunes Store as well as the Android Marketplace, the mobile app features a map of the Los Angeles Convention Center as well as the location of all the Toyota activation sites both indoor and outdoor, which include:

INDOOR ACTIVATIONS

The “Camry Effect” Show:  On weekends during the show, Camry owners are invited onto the Toyota Live Stage to participate in an interview about their car while a digital artist interprets their personal stories with original artwork. Audience members have the opportunity to answer trivia questions via text messaging and participants can receive a prize.

Twitter Scavenger Hunt: On weekends during the show, consumers are welcome to participate in a scavenger hunt game by using TwitPic and following @ToyotaLAAuto on Twitter for additional details on the challenge and potential prizes. 

OUTDOOR ACTIVATIONS
Toyota Drive Center:  Attendees can test-drive the reinvented 2012 Camry, Camry Hybrid, Prius Plug-In, Prius v, RAV4, Corolla and Tundra on a customized street drive.

Toyota PitPass:  Toyota Motorsports display including NASCAR, Funny Car and others. Dates of activation are 11/23-11-27.

Dew Action Sports & Yaris: Guests can explore Toyota’s sponsorship of the 2011 Summer DEW Action Sports Tour by playing an interactive game inside the Yaris or all-new RAV4. Dates of activation are 11/26-11/27.

Toyota Trucks & Bass Pro Displays: Outdoor and off-road enthusiasts can check out the latest Toyota trucks, meet some of the best pro anglers in the country and compete to win a $250 Bass Pro Shops gift card.  Dates of activation are 11/26-11/27.

DEW Tour Bob Burnquist Prius Treehouse: Action sports fans can explore the Bob Burnquist Prius Treehouse – made from bamboo skate decks - and learn how the vehicle creates harmony between nature and action sports. Visitors can interact with the Prius Sensory Experience and win a prize. Dates of activation are 11/18-11/21 and 11/23-11/27.

Camry for a Better Commute Concert: LA residents will have the chance to skip traffic and attend a complimentary concert sponsored by the reinvented 2012 Toyota Camry. The concert hosted with Entravision will allow the LA community a chance to take a break from the traffic and enjoy Grammy-winning Latin recording artist Julieta Venegas and Latin pop group Belanova prior to the busy Thanksgiving holiday weekend at the event deck at LA LIVE on Tuesday, Nov. 22 from 5 p.m. to 8 p.m. 

Toyota activations will open on Friday, November 18, during the auto show’s first public day and operate through the remainder of the show unless otherwise noted.

Source: pressroom.toyota.com

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Toyota celebrates delayed start of Corolla production at new US plant in Miss.

Toyota celebrated the start of Corolla production at its newest U.S. auto plant Thursday after a lengthy delay that the car maker blamed on a weak economy.

The ceremony formally marked the start of production last month, almost five years after Toyota Motor Corp. announced in February 2007 that it would build a sprawling facility in Blue Springs, a tiny town in the sparsely populated hills of north Mississippi.

Toyota Motor Corp. president Akio Toyoda, on hand for the ceremony, blamed the setback on the economy but said the time was now right for production.

It is the 14th plant in North America for the Japanese company, which builds 12 models in North America, including the Camry, RAV4 and Tacoma pickup. Together, they account for nearly 70 percent of Toyota’s U.S. sales.

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Toyota first planned to build the Highlander SUV in Mississippi, then the gas-electric Prius before settling on Corollas. Production was originally planned for 2010.

Gov. Haley Barbour said he never lost confidence in Toyota and supported the company’s decision to delay production.

Hundreds of plant workers erupted in cheers when the plant’s first production car, a shiny black Corolla, was driven on stage in a highly choreographed event. It will go on display in the plant’s lobby.

That first car was built Oct. 24, and since then about 550 more have rolled off the production line and been sent to dealerships on the Gulf Coast, said David Copenhaven, vice president of the new plant known as Toyota Motor Manufacturing, Mississippi.

Barbour said about 1,500 workers are currently employed at the plant,

The facility is expected to employ 2,000 people by next year and create hundreds of jobs for suppliers, at a time when unemployment in Mississippi hovers above 10 percent. Mississippi Department of Employment Security officials have said more than 41,000 people applied for jobs.at the plant, with applicants coming from all 82 Mississippi counties, 44 other states and Puerto Rico

Officials from three counties spent years working to lure a car manufacturer, watching as other Southern communities reaped the economic spoils of new plant openings. In the past decade, foreign carmakers that opened plants elsewhere have included Nissan in central Mississippi, Toyota in Texas, Kia in Georgia and Volkswagen in Tennessee.

Barbour went to Japan to court Toyota before the Blue Springs plant was announced in 2007, and state officials quickly signed off on a $324 million incentive package.

The Mississippi plant sits at the edge of Blue Springs, a town of 200 that’s little more than a winding, hilly road lined with modest houses, a small post office and Gentry’s Grocery & Grill, the only store in town.

Source: washingtonpost.com

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16 Winners of 100 Cars for Good Will Receive Specially Built Toyota Sienna Minivans to Serve Mobility-Impaired Community

• A total of 100 nonprofit organizations were selected by the public to receive a new Toyota vehicle

Providence TrinityKids Care, the only children’s hospice program serving Los Angeles and Orange counties, will today receive a Toyota Sienna minivan, courtesy of Toyota’s 100 Cars for Good program, which awarded 100 vehicles over the course of 100 days to 100 deserving non-profit organizations. The Sienna minivan for Providence is one of 16 donated vehicles that have been specially built by Toyota to better assist those who are mobility-impaired, whether due to illness, age or disability. The delivery took place at Toyota’s Torrance campus.

Providence TrinityKids Care is a pediatric hospice service for critically ill children and their families, whose team of medical experts provide their expertise to help keep children comfortable at home. The organization is the only dedicated in-home children’s hospice and palliative care program in Los Angeles and Orange counties. The organization plans to use its Toyota Sienna to develop its Transportation Program, which will help families get to and from medical appointments. 

Toyota introduced the U.S. auto industry’s first factory-installed, power rotating lift-up seat in the Sienna, which is the minivan selected by Providence TrinityKids Care. Toyota calls this feature Auto Access Seat, a lift-up seat designed to assist passengers to get in and out of the vehicle with ease and safety. Ten other winning organizations will also receive a Toyota Sienna with this equipment. Five of the winners will receive a Toyota Sienna Rampvan®, a lowered-floor minivan with a power ramp for wheelchair access. These five Sienna minivans were converted by BraunAbility, a Toyota business partner, and the largest manufacturer of wheelchair-accessible vans and wheelchair lifts worldwide.

Program Overview

Winners of the Toyota 100 Cars for Good program were determined based on voting from the public. Each day, five organizations were profiled on Toyota’s Facebook page where the public was invited to show their support by voting to determine the winning non-profit organization. Each daily winner was awarded a new Toyota vehicle to help the organizations continue to do “good” in their local communities. The remaining finalists each received a $1000 grant from Toyota.

Public voting for the 100 Cars for Good program opened May 9, 2011 and continued through August 16. Voters were allowed to place one vote per day, each day, over the course of the program. Each day, the previous day’s winner was announced and five new nonprofit organizations were featured for voting.  Winning organizations could choose from the following vehicles: Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility. Toyota Financial Services will provide a six-year, 100,000-mile Toyota Vehicle Service Agreement to provide extended protection beyond the vehicle warranty.

The 500 finalists, from which the 100 winners were ultimately selected, were chosen by an independent panel of judges who are experts in the fields of philanthropy and corporate social responsibility. To learn more about all the finalists, including winning organizations, visit www.facebook.com/toyota and click on the 100 Cars for Good tab.

Quotes

“Toyota is proud to add these modifications for the 16 winners of the Toyota 100 Cars for Good program that serve those who live with mobility impairment. We know that these changes will help each of the winning organizations further the ‘good’ they do each day. Being a part of this program has been a joy and an honor as we got to know each of the winning organizations and the work they do. They all represent truly the best of human compassion, ingenuity and dedication, and we thank them for their ongoing service.” – Jim Lentz, president of Toyota Motor Sales, U.S.A., Inc.

“We are so grateful to Toyota for the generosity they have shown to organizations like us through the 100 Cars for Good program. The Sienna will help us provide safe, reliable transportation to families in need, and since mobility is a challenge for many, the Auto Access Seat makes it that much more valuable. We know that all of the winners of 100 Cars for Good feel the same appreciation we do!” – Terri Warren, Chief Executive, Providence TrinityCare Hospice.

“The Braun Corporation was delighted to play a role in the 100 Cars for Good program. We see the need for mobility vehicles every day, and the enormous impact just one of these cars can make. We applaud Toyota for making this investment for 16 of the program’s winners, and congratulate each of the organizations.” – Nick Gutwein, President, The Braun Corporation.

 Source: pressroom.toyota.com

The other winning organizations that will receive a specially built Sienna minivan are:

ORGANIZATION	LOCATION
ACDS – Association for Children with Down Syndrome	Plainview, New York
Alaska Christian College	Soldotna, Alaska
Aleethia Foundation	Washington, DC
Any Baby Can, Inc.	Austin, Texas
Arbor Day Farm / Lied Lodge & Conference Center	Nebraska City, Nebraska
Carolina Canines for Service	Wilmington, North Carolina
Chicago Children’s Advocacy Center	Chicago, Illinois
Children’s Specialized Hospital	Mountainside, New Jersey
Dream Power Animal Rescue Foundation	Colorado Springs, Colorado
Hills & Dales Child Development Center	Dubuque, Iowa
Jewish Hospital and St. Mary’s Foundation	Louisville, Kentucky
My Angel with Paws	Deland, Florida
Redwood	Fort Mitchell, Kentucky
SafePlace	Austin, Texas
Sandhills Children’s Center	Rockingham, North Carolina
The Hope Institute for Children and Families	Springfield, Illinois

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Toyota is Honored By National Minority Supplier Development Council For Its Commitment

Toyota recognized as the 2011 Corporation of the Year for its $1 billion investment, development and advocacy in minority businesses across the United States

ERLANGER, Ky., November 4, 2011 – Toyota has been named the Corporation of the Year by the National Minority Supplier Development Council (NMSDC) for its continued commitment to minority suppliers and diverse communities. The award – which was presented earlier this week during the NMSDC Annual Conference in Atlanta, Ga. – recognizes the company’s leadership around supplier diversity that impacts all areas of its business operations. 

“Toyota is honored to receive this award from NMSDC for our efforts to support minority business inclusion and to partner with the organization for more than 20 years,” said Shigeki Terashi, president and COO of Toyota Motor Engineering & Manufacturing North America, Inc. “Our company’s foundation – The Toyota Way – is built on continuous improvement and respect for people and this award reinforces our desire to find ways to strengthen and improve our processes, especially through supplier diversity.”

This is the second time Toyota was awarded this honor, selected by a NMSDC national committee comprised of minority business owners, for its commitment to maintaining a supplier base which reflects the diversity of its customers and the diversity of the team members who build and sell Toyota vehicles in North America.

“This recognition is reserved for corporations that fully embrace the value that minority suppliers bring to the corporate supply chain,” said NMSDC President Joset Wright. “Toyota’s commitment to supplier diversity and minority supplier development is firmly embedded in the corporate culture. Its comprehensive, world-class supplier diversity process is worthy of replication.”

Despite economic fluctuations in the automotive industry, Toyota has maintained its MBE supplier base, as well as a $1 billion commitment to partnering with minority-owned businesses.Throughits operations, workforce and supply base, the company is dedicated to reflecting the many different cultures, backgrounds and outlooks of its customers and the communities in which they do business.

“I take great pride in my more than 10 years business partnership with Toyota,” said Berto Guerra, chairman and CEO of Avanzar Interior Technologies. “Toyota has provided my company the support and opportunity to help ensure the growth vitality of my business and the community of San Antonio.”

Over the past several years, Toyota has been recognized as a leader in diversity and inclusion through various awards from Black Enterprise, DiversityInc, the Human Rights Campaign and Hispanic Business. Toyota was the co-winner of the Corporation of the Year award from the National Minority Supplier Development Council in 2004. The company has also been recognized as Corporation of the Year by the following NMSDC regional councils:

• Tri-State Minority Supplier Development Council which includes Kentucky, Southeast Indiana and West Virginia (2005-2010)
• South Central Ohio Minority Supplier Development Council (2007)
• Michigan Minority Supplier Development Council (2009); Co-Winner (2010)
• Southwest Minority Supplier Development Council (2010)

Source: pressroom.toyota.com

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Toyota Teen Driver Video Challenge Invites Students to Create Safe-Driving Videos

Toyota and Discovery Education announced the launch of their Toyota Teen Driver Video Challenge – a competition that invites high school students to create a two-minute video showing how they would encourage safe driving to fellow students. The challenge is part of Toyota and Discovery Education’s Toyota Teen Driver program, which offers educators, students, and parents a variety of powerful tools and materials designed to help teens stay safe behind the wheel.

Entries will be judged on creativity and originality. Entries will be narrowed down to ten finalists which will appear on the Toyota Teen Driver website and Facebook page during a “fan voting” period where the public will be invited to vote to determine the grand prize winner. The grand prize winner will receive a $20,000 cash prize and the remaining nine finalists will each receive $1,500 in cash. Students in grades 9-12 can submit their two-minute videos on the Toyota Teen Driver web site through February 16, 2012.

“Toyota is dedicated to building awareness among teens about the dangers of distracted driving and encouraging people of all ages to adopt safe driving habits,” said Patricia Salas Pineda, group vice president of philanthropy for Toyota Motor North America. “We’re excited to launch the new Toyota Teen Driver Video Challenge and empower young people to be advocates for responsible driving within their own peer groups and schools.”

The website also features Heads Up!, an interactive driving challenge that demonstrates the dangers of distracted driving. The site features vehicle customization and Facebook integration. Other free resources include lesson plans, activities and discussion starters for teachers, students and parents.

“Discovery Education is proud to work with Toyota as we fulfill our commitment to finding creative and engaging ways to captivate students’ attention on current and relevant topics that span beyond the classroom,” said Mary Rollins, Discovery Education vice president of education partnerships. “The digital learning resources available from Toyota Teen Driver combined with the ability for teens to educate each other on safe driving are critical in creating a safe driving experience on the road.”

Source: toyotainthenews.com

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2011 SEMA Show: Long Beach Racers Tacom

The Toyota exhibit at the 2011 SEMA Show will feature the debut of the Long Beach Racers Tacoma. Inspired by the upcoming limited edition 2012 Tacoma TRD T|X TRD Baja Series coming next year, the Long Beach Racers Tacoma will be competing in the 2011 Tecate SCORE Baja 1000 with former freestyle motocross rider racer Andy Bell behind the wheel.

The race truck is a grassroots effort of Long Beach Racers, a group of Toyota enthusiasts who specialize in racing Toyota trucks in Baja. The truck is currently in contention for the SCORE Stock Mini class championship.

Modifications include a TIG welded, SCORE approved roll cage with the Long Beach Racers trademark “low profile” rear cage design to keep the rear view clean, custom Bilstein 60mm race shocks, 35-inch BFGoodrich Project Tires on 16-inch TRD Baja Series wheels, Hella HID lights on custom mounts on the bumper and in place of the exterior mirrors, PCI Race Radio and intercom systems, Mastercraft race seats, harnesses and window nets, Defined Engineering Spring-Under kit, CMI Carbon Fiber skidplates, MBRP Exhaust system, 50 gallon fuel cell, TRD Big Brake kit, and a custom wrap that incorporates the TX Baja Series graphic concept.

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In addition to competing at the BAJA 1000, the Long Beach Racers Tacoma can also be expected at the Off Road Expo, Supercross, Dew Tour, and 2012 SCORE races.   

 

LONG BEACH RACERS TACOMA MODIFICATIONS

-       A TIG welded, SCORE Approved roll cage with the Long Beach Racers trademark “low profile” rear cage design to keep the rear view clean

-       Custom Bilstein 60mm race shocks

-       35” BFGoodrich Project Tires on 16” TRD Baja Series wheels

-       Hella HID lights on custom mounts on the bumper and in place of the exterior mirrors

-       PCI Race Radio and intercom systems

-       Mastercraft race seats, harnesses and window nets

-       Defined Engineering Spring-Under kit

-       CMI Carbon Fiber skidplates

-       MBRP Exhaust system

-       K&N Air Filter

-       50-gallon fuel cell

-       TRD Big Brake kit

-       Custom wrap that incorporates the TX Baja Series graphic concept

Source: pressroom.toyota.com

 

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Purchase tickets to the 54th Annual DAYTONA 500 and see the new 2012 Camry Race Car!

The event takes place on February 26, 2012.

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